Top Sayings I Like to Use on Client Calls

Here are eight phrases I keep in my back pocket for client calls. Each one is designed to lower pressure, surface the real objection, and move the conversation forward without making anyone feel pushed.

1. The “Fair Enough” Close

“I feel like that’s fair, no?”

A simple way to get agreement and make the recommendation feel reasonable rather than forced.

2. The “I’m Just Advising You” Reassurance

“Let me know if any of this sounds absurd to you. Remember, I’m just here to provide you with an idea and advice at the end of the day. Ultimately, it’s completely up to you.”

Takes the pressure off the client while reinforcing that your role is to guide them, not pressure them.

3. The “Worst-Case Scenario” Reframe

“Worst comes to worst, you can always switch it up. And you’re always going to need [alternative service] anyway. That makes sense, right?”

Helps reduce the fear of making the “wrong” decision by showing the client that they still have flexibility.

4. The “Am I Wrong?” Question

“I feel like it’s really the [factor holding the client back]. Am I wrong in saying that?”

Gets the client to identify or confirm the real objection instead of leaving it unspoken.

5. The “Which Life Would You Rather Have?” Question

“Would you rather have [life without the service] or [life with the service]? You tell me. I feel like you’d probably rather have [life with the service], but I don’t know — correct me if I’m wrong.”

Gets the client to visualize the difference between taking action and doing nothing, while still leaving room for them to disagree.

6. The “Bigger Picture” Question

“Just so I can get a bigger picture of things, [ask broad/open-ended question].”

Useful when you need more information before making a recommendation.

7. The “Solve the Objection” Question

“Why don’t we [solution that solves the objection]? That way, we can [address the objection]. I feel like that would give you the [resource/reassurance/flexibility] you need. Correct me if I’m wrong.”

Turns an objection into a problem you can work through together rather than a reason to end the conversation.

8. The “Hypothetical” Close

“Hypothetically, if it was completely up to you, would you go with this policy/service?”

One of my favourite ways to separate the actual objection from hesitation, uncertainty, or outside factors. If they say yes, you can follow up with: “Okay, so it sounds like you actually like the policy/service. What do you feel is holding you back?” That gets you closer to the real objection.